Marketing online is different than offline because you typically do not have the situation in which you strike up a one on one conversation with someone with the ability to engage them and ask them open ended questions which may give you a reason to bring up either your opportunity, your product or both.

Online marketing must be targeted based on what the person you ultimately intend to recruit is searching for over the internet. Of course, you may run into them through social media sites, forums, etc., but for the most part, they are going to find you and what you have put out over the internet first.

The other way to direct market is to create email campaigns. But you must first have a list over wise you may be spamming. You could buy lists of “opportunity seekers” and call them up, but this has very low conversion and the leads are questionable.

Your online presence is centered around your landing page where you capture leads. Your job is to get traffic to come to your site, opt in because of something compelling you say or offer on the site and hopefully convert them into a prospect or sell them something to get them into your sales funnel.

Before you put out marketing strategies over the web, first review these 10 factors so you can narrow your focus to various targeted niches, otherwise your approach will be too broad, too scattered with little results.

1-Decide if you are marketing to the users of the product.

If your product has great name recognition or is desired by millions of people, is low cost, then leverage these benefits and market the product to attract them to your landing page

2-Develop a marketing plan to target people who may be interested in being a distributor or preferred customer, but not have to recruit people and form a downline.

Many people object to the term MLM or want nothing to do with having to recruit people. In other words, something they see as out of their box. These people can still be approached, but on a more low-key manner in which you offer part-time opportunity or distributor, franchise owner, reseller type positions. If they see value in the product, they will see a way for them to resell it without having to sign up as a full blown member of your downline.

3-Develop a plan to target people looking for a business opportunity.

This targeted group is the one most often targeted by all MLM marketers. Promises of thousands of dollars per month for doing virtually little work form their headlines. The lure is the amount of money potentially earned and not the product or you as a brand or respected leader who has something they could learn. However, this approach must be fine tuned into a more targeted niches.

4-Break down your targeted group in step 3 into groups such as home based, MLM or residual income.

Basically, you are talking about the same thing, but you are using different keywords with slightly different angles to color your marketing messages. Home based is centered around the lifestyle of working at home. MLM is for those that are comfortable with and believe in the MLM model. Residual income speaks to those who believe in the power of compounded effort and of long term wealth accumulation.

5- If your marketing is targeted to other MLM people, you must create a campaign to brand YOU as an individual separate from your MLM (people need to get to know you before they join you).

6-Contine branding yourself by marketing online about how knowledgeable you are as a leader, a trainer, an MLM expert, by writing articles and doing videos that show your potential downline how valuable you are to them

7-As you brand yourself to create value as a leader, leverage the value of your products to convince them that your MLM is the one to join.

At some point along the way, your prospects with have reached the point that you are likeable, knowledgeable and perhaps a good leader so they will naturally want to find out what exactly is your primary business opportunity that you have yet to reveal. At this point, you can reveal your product and company and convince them why your are dedicated to it and that they should join forces to get in on the opportunity.

8-Target business opportunity seekers who are either with another competitor, people who are looking to start an online business or people who are struggling with their current MLM.

Position yourself as someone who has the tools and the training that they have been missing. In other words, get into their mind and understand the feelings they are going through, know what they need beyond the broad niche of another opprotuntiy seeker.

9-Use the attraction marketing model and stick to it.

Market yourself in a totally giving manner without ever mentioning your primary opportunity – target other MLM people or home based business opportunity seekers.

In this way, you avoid all the confusion and the face-offs between two people who are pitching their MLM opportunities to each other without the slightest interest in the other person or what their opportunity is.

10-Target people already in the product niche (such as “people looking to lose weight”) and present them with an opportunity to make money and lose weight together to provide an source of residual income.

If someone is already using a similar product and understand the market potential of which that product is situated, they have never realize how much of a financial opportunity there may be getting involved in the distribution and reselling of the product, let alone starting their own downline.

Tagged with: • • • • • • • • • • • • • • •

Filed under: Internet Marketing

Like this post? Subscribe to my RSS feed and get loads more!