Principles of Video Marketing Using YouTube

Leveraging the popularity of video marketing is a must if you’re an internet marketer or network marketer. Its also a no cost method of content marketing and can drive targeted traffic to your website and generate leads. Video marketing is available on a number of sites, but You Tube is clearly the leader.

Here are 7 principles of video marketing that will help you drive traffic to your website and generate more leads:

1) Plan your video content – Target keywords to use and then make a video around those keywords. Decide on the type of video you will create. It could be a training video, showing how to do something, how it works for you, a review of a product or service, or just sharing information about yourself so people can get to know you.

Review videos are popular – Provide reviews of programs, systems, software, tools, resources that your target market would find useful. Give people sincere, objective information and they will appreciate. Avoid being overly favorable if you are an affiliate marketer. People will pick up on your thinly veiled sales pitch and get turned off.

2) Provide valuable and useful content – Do not just promote your business opportunity in your videos. One or two would be appropriate among a dozen other videos, but don’t make commercials. Give the viewer something useful or interesting or entertaining and always follow up with your website links which is the whole point in making these videos.

3) Keep them professional – Videos don’t have to be professionally edited and flashy, but keep the fundamentals in mind.  People like action, energy and enthusiasm. So think about your content and how to integrate these elements. Of course, if you are doing a screen capture training video, its fairly straightforward, but you can dress it up a bit by using video editing special effects to stand out from the crowd.

4) Be creative and unique if possible – Keep them short and stay on a single topic. Break up a more complex subject into several videos. Go outside if possible and have a scenic background or walk as you narrate the video. Have someone hold the camera as you walk along like a field reporter on the scene of a story. Think of other ways to make the shots interesting if you don’t need a specific backdrop, a white board or the computer screen to create your video.

5) Optimize your video posting with unique content in your video description. – YouTube allows you to write generous descriptions of your video. Create descriptions with your main keywords that you are targeting. Make sure to include your main keywords in your title, description and tags. The description field should start off with your full URL link to your targeted website.

At the conclusion of your video, ask viewers to rate and comment on your video and subscribe to your YouTube channel to keep getting your videos. Making a compelling offer why they should do so. YouTube scores videos with more comments and ratings higher on their ranking and will therefore get higher positioning in search results.

6) Social Bookmark the videos – set up automated submittals to your favorite social media sites with which you have accounts. You can also post in those sites referring back to the video you just made on YouTube. Use sites like Tube Mogul and Traffic Geyser to automatically distribute your video to other video sharing sites.

7) Couple your video posting with article marketing – making a video right after you have written an article is a great way to create a synergistic marketing impact tying your keywords together and linking both article and video. The article allows you to convey your message in a written format and the video in a visual format. Both can complement one another if you create each as a dual strategy. What can you convey better on video than you can in writing and vice versa.

Post your videos on your blog as well and combine the “article” you write as a blog post with the video attached as a 1-2 punch.

Do this every other day for 30 days and you will develop a routine that allows you to create videos and write articles much more streamlined and efficient.

Bonus Tip #1: YouTube has a feature called Insight on your account page that allows you to see statistical viewings of your videos. Use this information to hone your video marketing and beef up what gets views and learn from the others that are not as effective.

Bonus Tip #2: If you have an image that is more suited to doing “radio” than television or video, or are otherwise just not coming across as you would like, try screen capture videos, power point type graphical presentations or flash animations. However, if you are in a field where branding yourself is important, work on your presentation skills or at least narrates your power point videos.

Speaking of YouTube, check out my latest videos here:

http://www.youtube.com/manifesting247365

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disgust, decision, desire and resolve.

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